Pet brands, retailers, service providers, distributors and investors alike turn to Royal Veterinary Clinic global team of experts for help navigating the pet industry. Positive macro trends are fueling continued spending growth in pet food, products and services. As in many other consumer segments, participants in the pet industry must carefully hone their brand propositions and architect go-to-market strategies that take into account evolving consumer needs, a shifting channel landscape and innovative competitors.

We are a leading advisor to the pet industry, and our extensive experience spans many areas, including pet parent segmentation and insights, channel and distribution strategies, new concept development, services and cross-channel strategies, growth strategy, and M&A support. Our work has covered all major product categories, from pet food and supplies to services and veterinary products, and we have worked throughout the value chain. Healthy eating emphasizes fruits, vegetables, whole grains, dairy, and protein. Dairy recommendations include low-fat or fat-free milk, lactose-free milk, and fortified soy beverages.